When you begin your search for a business coach, you need to be aware that there are different things to look for in your coach, depending on what it is you want to accomplish. In order to know what to look for, you need to be aware of the different types of business coaching programs that are available. Each focuses on different areas, so you need to be sure to get the coach that best suits your needs.

Although business coaches can specialize in numerous areas, the different types of business coaching programs typically fall into two categories: Business Coach, and Management Coach..

Business Coach

A business coach is focused on issues that face your business. They are focused on ways to start new businesses, taking your existing business into new markets, and helping you overcome issues within your business that may be hindering your success and business improvement. They can help you market your business better, increase profitability, and learn ways to operate more efficiently.

If this is the type of coaching program you need it is important that you find a coach that has experience in your niche within the industry. The more closely their experiences fit your business, the more help they will be.

I think it is safe to say that there are many preconceived notions about business coaching. Furthermore, some of these notions really are myths rather than reality. In an attempt to provide some insight into what are the major myths about business coaching, I have developed a list of the top ten myths and respective realities that are counter to each myth.

Myth # 1. I really don’t have any problems. I am doing well and don’t need a business coach.
Reality: Maybe this is true, but it is important to understand that business coaching is not about fixing problems. Business coaching is about creating new possibilities and improving yourself.

Myth #2. Business coaching is nothing more than a cleverly disguised way of telling people what to do.
Reality: Effective business coaching focuses on results and uses various approaches to pull solutions from within those being coached rather than the coach telling them what to do.

Myth #3. You have the questions and your business coach has the answers.
Reality: From my perspective as a strategic thinking business coach, this is very far from the truth and reality. As an effective business coach it is just the opposite. Your business coach has the questions and you have the answers within you and your business coach will help you discover them.

Myth #4. Business coaching is only for troubles or poor performers.
Reality: The best business coaching clients are those with potential that is not being realized or people who have hit a hurdle or stumbling block in their development and need coaching to guide them through the impediment.

Myth # 5. Business coaching is just sitting around and listening to people.
Reality: Effective business coaching comes from asking the right questions at the right time. A well thought-out question may be worth hours of listening. However, listening is only useful if it yields enough information to formulate the right questions.

Myth #6. Business coaching is time consuming.
Reality: Reality is just the opposite. Some of the best business coaching happens in brief and sharply focused doses. And remember the old saying about there is never enough time to do it right but there is always enough time to do it over? Effective business coaching will increase the probability of getting it right the first time and therefore save time in the future.

Myth #7. Business coaching is too expensive and only wealthy people can afford their own business coach.
Reality: Maybe this could be true with some business coaches, but certainly not for all business coaches. When speaking with prospective business coaching clients we focus on the value of the business coaching to their own growth and development and their business and personal goals. After that we develop a mutually satisfactory and beneficial financial arrangement.

Myth #8. I can coach myself for free or I can simply talk to my best friend.
Reality: No matter how hard your best friend tries, he or she cannot be unbiased and impartial with you. And you and your best friend will not ask the tough questions that need to be asked and will not bring the benefit of a true outsider’s perspective.

Myth # 9. Men cannot coach women and women cannot coach men.
Reality: Effective business coaching is gender neutral. In fact, sometimes business coaches of the opposite sex can facilitate people seeing issues from the other’s perspective.

Myth #10. A business coach must have a similar personality to yours.
Reality: Business coaching is about growth and development and having a business coach with a different personality will offer fresh perspectives.

Can you imagine the Baltimore Ravens without a coach? I mean could you imagine any professional team without a coach?

Yet we often wonder what possible reason anyone would want to use a coach for their small business. Below you will find just 7 of the many benefits of business coaching. Actually I am going to focus on the benefits for small business.

Small businesses can often struggle for growth. Their owners and founders are struggling to wear the many hats that are required for them to be successful. Business coaching can provide a great deal of benefit for them.

1) Focus - As entrepreneurs small business owners often lose focus of where they are going with their business. A business coach can help them stay focused on creating their vision for their business. Like every thing in life, the greater our focus the greater our results. It is very easy to get distracted and allow things to take our eye off the ball.

2) Brainstorming - A great way to solve problems and come up with unique ways to make your business more profitable, brainstorming is often tough to accomplish. A small business coach can provide experience and energy to help you brainstorm ideas. If you have never used brainstorming to generate ideas, a good coach can save you a ton of time and get straight to producing results.

3) Systems - A business coach is going to be familiar with systems that a typical entrepreneur may not have experience with. They can provide insight into which systems would be most appropriate for a small business to implement. There is an amazing amount of work that has been done to develop very successful business systems. It only makes sense to take advantage of them.

4) Tools - To go along with systems, you need tools to implement them. It could be suggestions on accounting software, online delivery programs, blogging tools, and social media. You can even use an online business coach and experience some pretty cool tools like online training.

5) Community - Instead of operating in a vacuum, business coaching can provide you with connections to a wide range of people. They provide a connection point for business owners in different areas to connect and be able to interact and help each other.

6) Specialized training – Many times you may need very specialized training. An example of this could be business management coaching. Learning how to structure the systems and tools you use to manage your business. This type of training can help you create a business that works for you rather than one you work for.

7) Accountability - The biggest benefit to using a coach is accountability. They can hold you accountable for the plans you develop for growing your business. Many times it is easy for us as small business owners to led deadlines slide. Having someone keep us accountable is a great job for a coach.

Remember that a coach is an investment not an expense. Focus on the Return on Investment with anything that involves your business and improve profit.